There are so many books about computers that it seems almost inconceivable that there is any topic that has not already been covered by any number of books.

Customers are more powerful today. They are more social. This is the age of the customer, not the organization. Strategy must reflect these facts.
 

I’ve talked to a lot of search managers over the last few years and they are without exception people working with limited resources trying to make a substantial difference to search quality

Asking questions is easy.

The Web is content. Without content there is no Web. However, only a small amount of content is useful. The rest gets in the way.